“Buyers don’t buy products, they buy the outcomes the products deliver.”Darrell Amy, Revenue Growth Engine For those who are obsessed with their products, the superiority of their business, or the beauty of their brand, this...

Trust is the currency of business. Without trust, business dies.  The challenge is that trust is at an all-time low. The Edelman Trust Barometer continues to present data that shows people are very distrusting. While low trust...

Every business owner wants to grow revenue. That’s a given. My question to you today is, “Why do you want to grow?”Your reason for being in business needs to be about more than profit. Yes, there are personal dreams and...

Is your company message delicious and sticky? Or, is it watered down and bland? As a child one of my favorite events of the spring was making maple syrup. As the snow would begin to melt, we would head out into the woods. Holes...