Trust is the currency of business. Without trust, business dies. The challenge is that trust is at an all-time low. The Edelman Trust Barometer continues to present data that shows people are very distrusting. While low trust...
Is your company message delicious and sticky? Or, is it watered down and bland? As a child one of my favorite events of the spring was making maple syrup. As the snow would begin to melt, we would head out into the woods. Holes...Read More
Harvard Business School professor and the father of modern marketing, Theodore Levitt, asks a powerful question that every business leader, sales representative and marketing manager must answer: What business are you in? The...Read More
What We Can Learn From T-Mobile About How To Keep Customers and Grow Revenue Following an Acquisition
The reason to buy a company is to take what you purchased and grow it. Unfortunately, what often happens is that companies let the customers of the companies they acquired slowly get picked off by the competition. Instead of...Read More
I’m not sure who first said this popular quote: “Hope is not a strategy.” (Who Said Hope Is Not a Strategy?) In one of my favorite strategy books, Blue Ocean Strategy, the authors observe that companies are...Read More